Our Story

Pharma Dynamics, one of SA’s leading generic pharmaceutical companies, and SA’s leader in cardiovascular medication, is committed to holistic healthcare. It’s a mission which extends beyond the pill, as we strive to offer comprehensive post-script and lifestyle support to empower patients to manage their conditions effectively.

As part of our patient support programmes, we partnered with the Heart and Stroke Foundation, to develop a free cookbook resource – complete with healthy eating guidelines, meal plans and recipes – designed to help prevent and manage heart disease, hypertension, diabetes and other metabolic diseases.

In 2011, we launched Cooking from the Heart: Recipes for the Whole Family, a collection of easy-to-make, family-favourite recipes, that reflected the rich culinary heritage of South Africa.

The success of the inaugural edition inspired
subsequent releases:

Cooking from the Heart, 2nd Edition: Breakfast, Lunch & Snacks
Cooking from the Heart, 3rd Edition: Diabetes 
Cooking from the Heart, 4th Edition: Braai
Cooking from the Heart, 5th Edition: Low salt booklet
Cooking from the Heart, 6th Edition: DASH Edition

A decade later, the DASH Edition (2023) achieved global recognition, winning the award for “Best in the World” in the category for “Professional Health and Nutrition” at the Gourmand World Cookbook Awards, which received entries from more than 150 countries worldwide.

In this special edition of Cooking from the Heart, we’ve collaborated with South African Gourmand Award winners (2023) to present HEARTY, a unique gourmet recipe collection inspired by the DASH diet and endorsed by the Heart and Stroke Foundation South Africa.

CREDITS

Concept & Project Management: Nicole Jennings

Content Writer: Hajierah Noordien

Creative Lead: Shonell Carelse & Roscoe de Vries

Creative Team: Ross Solomon & Lizann Louw

Food Styling: Abigail Donnely

Photography: Toby Murphy

Cooking from the Heart Logo

SUBSCRIBE TO HEARTY

Subscribe to the Hearty collection. Engage with our chefs, share your culinary journeys, and be part of a movement that celebrates healthy living with joy! Subscribe today!
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Created by Pharma Dynamics
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